Mid Term Exam Assignment Example | Topics and Well Written Essays - 1250 words

Mid Term Exam - Assignment Example This depends upon where and how the company markets its products or services. In addition, when it comes to marketing or promoting a service or product, one sixe does not fit it all. There are various elements of the marketing strategy that may need to change depending on whether the company is marketing globally or domestically. In order for the Apollo Company to gain enter and gain control of new markets, the marketing managers needs to conduct a situation analysis. A situation means the state of things that occur at the same time. Situation analysis interprets the environment that an organization operates. The situation analysis gives the knowledge and context for planning. It shows the competitive position, financial and operating condition and the state of external and internal affairs. In situation analysis, SWOT analysis is the commonly used analysis. SWOT refers to the strengths, weaknesses, opportunities and threats to a company. In our study of the Asian pacific and North America markets, the positioning statement should be believable, important and unique. After the positioning statement has been developed, supporting claims have to be implemented. The statements are used in satisfying a similar criterion to the positioning statement. Then support points usually reinforce the uniqueness, believability and the importance of the positioning statement. The support points usually give a structure for demonstrations of the products. The positioning statement articulates the abstract benefit while the supporting points usually are readily available for demonstration. International marketing means to provide one’s services or goods worldwide. It is a tradition for most companies to start marketing their products or services domestically and expand to international market to capture wider market share and increase avenues for sales of their services or

Criminology ucr and nibrs crime data Research Paper

Criminology ucr and nibrs crime data - Research Paper Example Secondly, the National Incident-Based Reporting System or NIBRS compiles crime data from law enforcement agencies regarding personal crime occurrences reported to them. The NIBRS is collected from local, regional, state, and federal law enforcement agencies (U.S. Department of Justice, Federal Bureau of Investigation, 2009). The aim of this paper is to compare and contrast the Uniform Crime Report, and the National Incident-Based Reporting System as the primary crime data sources used in the United States. The Uniform Crime Reporting program is an FBI data collection program started in 1929, and it is based on gathering of data on a number of crimes as reported to law enforcement authorities by the victims (U.S. Department of Justice, Federal Bureau of Investigation, 2009). The program documents crime data for the entire nation including the states, counties, the cities, colleges, towns, and even the tribal law-enforcement regions. This widespread recording allows crime assessments between neighboring jurisdictions, especially those with comparable populations. On the other hand, the National Incident Based Reporting System is a crime reporting system that is incident-based for offenses known to the police forces. Hence, any crime incident in which the law enforcement authorities become aware of, an assortment of data are collected regarding that particular incident. The individual law enforcement agencies are then required to include aggregate number of crime occurrences by offense e very month (Akiyama & Nolan, 1999). The UCR reporting categorizes eight crimes to be reported by the agencies, and they include criminal murder, rape, theft, aggravated assault, and burglary. Others include larceny, robbery, and automobile theft. Following the UCR substantial methodological redesign in 1970, the questions under NIBRS were enhanced, so